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In 1961 he returned to his homeland where he bought a small factory that manufactured shirts. Around that time, he also changed his name from Bernard Sugarman to Ben Sherman.
In the early 1960s, the Oxford-cloth American button-down shirt brands such as Brooks Bothers were very popular amongst the American jazz community and of course had a huge impact on the jazz fans in London who were very enthusiastically buying the product that was imported from the United States.
Sherman, being influenced by the impact that the American button-down shirt had, decided to manufacture his own, based of course on the very popular button-down design. So, in 1963 Shermans line of shirts is launched with great success! The Ben Shermans Original label is now in existence!
One year later, Sherman opens a store in the very trendy and popular Carnaby Street in London, and in 1967 he opens his first shop in Brighton, on Duke Street. In 1968 Shermans first female line is launched and the boys wear collection follow in 1970.
Mid nineteen seventies and Punk rules the British Music scene and of course Shermans button-down shirts have become an indispensable part of their dress code. As years will come, Shermans designs will grow to be a vital part of the future music scenes wardrobe and he will be crowned as their king up until his death in 1987.
The new millennium and Shermans originals are still going strong. In 2004 the company, together with Team Great Britain, was an official sponsor of the Olympic Squad and in 2006 Sherman stores cross the Atlantic. The first store opens in New York City to be followed in no time by another one in the west coast, Los Angeles, and another one in Las Vegas.
Ben Sherman has been rightfully given his own place in history. His brand has been celebrated over the decades by the entire nation and has become over the years an icon amongst the British fashion industry. He has managed to rule Britain in his own way. Are you looking full ebook about this topicGet Full Ebook For This Article