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I got a very thoughtful email today from a writer who is writing a book on an extremely controversial topic, one that is sure to make people upset and angry, yet a topic that is important to discuss.
She wondered what she could do to avoid negative reactions to her topic.
Here's my reply:
I'm afraid with a topic like yours, there is no avoiding controversy and negative reactions. It is a highly charged topic and sure to invoke a lot of emotions, both pro and con.
I would be careful to make sure that you are not slandering anyone- printing anything that is untrue- and that you carefully disguise the names, places, and situations in your book. You can also put a disclaimer in the front about the names and details being changed to protect the identity of the innocent.
Then, just prepare yourself for the controversy. The good thing is that is might get you lots of attention from the media. The downside is that it could be quite stressful.
I'd also suggest that you work with a media coach to help you have prepared answers to mean-spirited questions so that you can handle them professionally.
There is no doubt that controversial books sell. People love the dark side of life. We can't help but be attracted to celebrity gossip or the tales of sin and corruption. Just look at the all time we spend on people like Britney Spears and Lindsey Lohan. We still don't know what happened to John-Benet Ramsey, but ten years later, her case still makes international headlines.
However, if you are writing a controversial book, you have to be ready, professionally and emotionally, for people's reaction. Being an author takes courage and it takes extreme courage to write about a topic that will stir up strong emotions.
If you are working on a controversial book, my caution is to go slowly, write the very best book you can, get an attorney to review it for you, and then work with media coaches and a PR firm to use that controversy to your advantage.
If people are going to be talking about your book, make sure they are buying it too!
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